Design and Motion for Digital & Social Campaigns client. Grupo Boticário year. 2024/5
For a brand driven by pop culture and bold expression, motion plays a central role in shaping how ideas live in digital and social environments.
Across ongoing social content and standout campaign moments, I contributed as Motion Designer and Art Director, translating brand concepts into expressive, digital-first visuals.
▪️ Ongoing Motion Design - Social & Digital Content
The Work
Between 2024 and 2025, I worked on a wide range of social and digital content for Quem Disse, Berenice?, supporting different campaigns, formats, and always-on communication.
Role & Execution
I designed layouts and motion behavior for social-first assets.
Working from campaign concepts and brand guidelines; Tools: Adobe Creative Suite.
The Creative Approach
Motion was treated as a brand tool rather than a one-off effect.
Transitions, timing, and typographic animation were designed to reinforce tone and recognition across a high volume of assets, ensuring cohesion throughout different moments and campaigns.
Outcome
The motion assets were deployed across multiple social and digital campaigns throughout 2024 and 2025, contributing to a cohesive and recognizable motion presence for O Boticário in digital spaces.
▪️ Award Case Studies — Campaign Highlights
Alongside ongoing social content, I contributed to standout campaign moments developed as award case studies, translating iconic pop culture collaborations into clear visual narratives.
For “Um Passe de Make para o Extraordinário” (Harry Potter collaboration), I was responsible for the creative conception, layout design, and motion, shaping the campaign story into a cohesive and engaging case film. The project was awarded at the Effie Awards Brasil.
For “Elemento QDB” (Powerpuff Girls collaboration), I developed the art direction for the case film, establishing the visual structure that supported motion, storytelling, and social adaptations. The project was shortlisted at the TikTok Ad Awards Brasil.
