Design and Motion for Digital & Social Campaigns client. Grupo Boticário year. 2024/5
For a brand driven by pop culture and bold expression, motion plays a central role in shaping how ideas live in digital and social environments.
Across ongoing social content and standout campaign moments, I contributed as Motion Designer and Art Director, translating brand concepts into expressive, digital-first visuals.
▪️ Ongoing Motion Design - Social & Digital Content
The Work
Between 2024 and 2025, I worked on a wide range of social and digital content for Quem Disse, Berenice?, supporting different campaigns, formats, and always-on communication.
Role & Execution
As Motion Designer and Art Director for digital content, I designed layouts and motion behavior for social-first assets.
Working from campaign concepts and brand guidelines, I animated content in Adobe After Effects, developing and refining visual assets in Illustrator and Photoshop. The work focused on speed, clarity, and consistency, adapting motion to multiple formats and platform requirements.
The Creative Approach
Motion was treated as a brand tool rather than a one-off effect.
Transitions, timing, and typographic animation were designed to reinforce tone and recognition across a high volume of assets, ensuring cohesion throughout different moments and campaigns.
Outcome
The motion assets were deployed across multiple social and digital campaigns throughout 2024 and 2025, contributing to a cohesive and recognizable motion presence for O Boticário in digital spaces.
▪️ Award Case Studies — Campaign Highlights
Alongside ongoing social content, I contributed to standout campaign moments developed as award case studies, translating iconic pop culture collaborations into clear visual narratives.
For “Um Passe de Make para o Extraordinário” (Harry Potter collaboration), I was responsible for the creative conception, layout design, and motion, shaping the campaign story into a cohesive and engaging case film. The project was awarded at the Effie Awards Brasil.
For “Elemento QDB” (Powerpuff Girls collaboration), I developed the art direction for the case film, establishing the visual structure that supported motion, storytelling, and social adaptations. The project was shortlisted at the TikTok Ad Awards Brasil.
