Localized motion and platform-native storytelling for streaming audiences. client. Warner Music year. 2020
During HBO Max’s initial months in Latin America, motion design played a role in translating global titles into local, platform-native content.
Working within the launch phase of one of the world’s largest entertainment brands, I contributed to digital, social, and broadcast-facing assets tailored to the LATAM audience.
▪️ the process
The Idea
The challenge was to localize flagship HBO Max titles while maintaining brand consistency and adapting tone, rhythm, and format to different platforms.
Motion was used as a storytelling layer to make premium content feel accessible, dynamic, and culturally relevant, especially within fast-paced social environments.
Role & Execution
As Motion Designer, I worked across design, editing, and motion graphics for multiple deliverables.
I created localized ads, internal communication pieces, and broadcast lower thirds. For TikTok content, I developed the concept, wrote the script, researched scenes, and edited the final videos, designing motion that matched the platform’s rhythm and audience behavior.
Animation and motion graphics were executed using Adobe tools, ensuring consistency across formats while adapting to the specific requirements of each channel.
Each asset was designed to feel native to its platform.
For social content, especially TikTok, I focused on fast pacing, clear hooks, and playful transitions, presenting HBO Max’s flagship titles in a way that felt engaging without losing the brand’s premium tone.
Outcome
The result was a range of localized motion assets that supported HBO Max’s LATAM launch, strengthening communication across social, digital, and internal channels while aligning global content with local audiences.
