Motion-led campaigns client. ClickBus year. 2021
Love Calculator and Your Destiny in the Palm of Your Hand became complementary narratives within the same creative system, exploring connection, choice, and anticipation through a shared motion language designed to scale across platforms.
Turning anticipation into connection before the journey begins.
A modular motion system was built to balance speed and consistency.
▪️ the process
The Idea
When travel paused, ClickBus shifted from destinations to desire.
Two motion-led narratives reframed planning as an emotional experience, exploring connection, choice, and anticipation within a shared creative system.
The Creative Approach
I translated the central idea into a motion-first language built on bold typography, graphic transitions, and precise rhythm.
The goal was to balance clarity and playfulness, creating stories that felt human, intuitive, and scalable across platforms. Motion was treated as a system, not decoration, ensuring consistency while allowing flexibility between the two narratives.
Execution
The campaigns were developed using a modular production workflow.
Storyboards defined pacing and storytelling. Style frames established visual rules and motion behavior. Animation was executed in Adobe After Effects, with assets developed in Illustrator and refined in Photoshop. Edit and sound design were directed to reinforce narrative beats and emotional timing.
This approach enabled efficient adaptation across social media, OOH, and digital formats.
Outcome
The result was a cohesive set of motion-led campaigns that functioned as a unified creative ecosystem.
Each film stood on its own while reinforcing ClickBus’ digital-first, approachable brand positioning and transforming travel planning into an engaging experience.
