Design and Motion for Digital & Social Campaigns client. Grupo Boticário year. 2024/5
For a beauty brand that lives in emotion and memory, motion plays a key role in how stories are experienced across digital platforms.
I worked on multiple O Boticário campaigns, delivering motion-driven content for social media and digital environments.
▪️ the process
The Idea
The challenge was to translate diverse campaign concepts into motion pieces that felt cohesive, expressive, and unmistakably on-brand.
Motion was treated as a narrative layer, reinforcing mood, rhythm, and emotional cues while adapting to fast-paced digital consumption.
Role & Execution
Working from established brand guidelines and campaign concepts, I designed motion layouts, defined animation behavior, and executed animations in Adobe After Effects. Visual assets were developed and refined using Illustrator and Photoshop, with constant adaptation for different social formats and platform requirements.
The work required speed, precision, and consistency across a high volume of deliverables and tight timelines.
As Motion Designer, I developed and animated motion content across multiple campaigns and content streams.
The Creative Approach
I focused on creating motion that enhanced clarity and emotional impact.
Transitions, timing, and typographic movement were carefully designed to support storytelling while maintaining visual consistency across campaigns, formats, and moments.
Outcome
The motion assets were deployed across multiple social and digital campaigns throughout 2024 and 2025, contributing to a cohesive and recognizable motion presence for O Boticário in digital spaces.
