Design and Motion for Dramaturgy client. Globo year. 2022
At one of the world’s largest television networks, motion and VFX are part of the narrative, not decoration.
For Globo’s dramaturgy projects, visual storytelling had to serve creativity, rhythm, and broadcast-scale precision.
▪️ the process
The Idea
Motion and VFX were used to support storytelling at scale, enhancing mood, tension, and narrative flow without overpowering the story.
Each project required visual solutions that felt invisible when needed and expressive when the narrative demanded it.
Role & Execution
As Art Director and Motion Designer within Globo’s Dramaturgy VFX team, I translated narrative needs into motion and visual solutions for long-format storytelling.
I designed and animated motion graphics and VFX sequences in Adobe After Effects, developing and refining visual assets in Illustrator and Photoshop. Working closely with directors and post-production teams, I edited sequences and adjusted timing, rhythm, and visual intensity to align with storytelling beats and strict broadcast standards.
The work demanded precision, speed, and consistency across multiple episodes and titles, often under tight deadlines.
The Creative Approach
I approached motion as a narrative tool. Visual decisions were guided by story, pacing, and emotional tone, ensuring that every effect reinforced character, atmosphere, and plot progression.
The work demanded precision, speed, and consistency across multiple episodes and titles, often under tight deadlines.
Outcome
The projects were delivered as part of prime-time productions, supporting major titles such as Encantados, Todas as Flores, Os Outros, Travessia, and Vai na Fé.
The result was motion and VFX work fully integrated into Globo’s storytelling ecosystem, enhancing narrative impact while meeting the technical and creative demands of broadcast television.
