Ambev
selected works with Ambev | Brazil
Case | Help a Street Vendor
⌾ post-production coordination and motion graphics.
SunsetDDB created the advertising campaign for the #helpastreetvendor movement. The campaign aimed to assist this group of workers, who, during the pandemic and the cancellation of parties and street blocks, were left without income generated by sales during Carnival.
“In addition to arousing a feeling of solidarity in this Carnival, which is very important to help these workers who really need to increase their income, the campaign uses QR Code technology as a way to humanize sales, making codes not just graphic elements. , but images of real people, with the ability to represent each street vendor, " says Sergio Mugnaini, SunsetDDB's Chief Creative Officer (CCO).
Campaign: Academia de Filmes
SunsetDDB Team
CEO.: Pipo Calazans
CCO.: Sergio Mugnaini
CW.: Filipe Rosado
AD.: Felipe Revite
AM.: Cris Pereira and Shirley Lacerda
Production Director: Taís Caetano
Producer: Fátima Latorre
Case
Post Production Coordinator: Pamela Maranhão
Editor: Akira
Motion Graphics: Pamela Maranhão and Ziza da Silva
Awards
Clube de Criação SP - Digital
El Ojo de Iberoamérica - Direct
2021
Campaign | Pride Don't Stop
⌾ post-production coordination.
Due to the pandemic, holding the event was impossible. Despite this, Ambev gathered trucks featuring its brands - Budweiser, Do Bem, SKOL, Guaraná Antarctica, Antartica, and Skol Beats - to express that #pridedontstop.
The trucks "paraded" on Avenida Paulista, forming a rainbow flag reminiscent of the highlight of the world's largest LGBTQIAP+ parade.
Directors: Fernando André e Alberto Pereira Junior (Academia de Filmes)
SunsetDDB Team
CEO.: Guilherme Jahara, Pipo Calazans
CCO.: Guilherme Jahara
CW.: Filipe Rosado
AD.: Felipe Revite, Guto Merino
AM.: Bianca Bizello, Shirley Latorre
Production Director: Rodrigo Luchini
Producer: Márcia Coelho
Post Production Coordinator: Pamela Maranhão
Editor & Motion Graphics: Leandro Wada and Ricardo Santos
Awards
Clube de Criação SP - Midia
El Ojo de Iberoamérica - Sustentable
2021
